The short-term rental market in Greece is experiencing a surge in prices, with the average price per night in June increasing by 12%, surpassing the European average of 7.5%. This trend is particularly notable as it coincides with the peak summer season, where demand is expected to grow by 4.9% despite a slight 2.1% decline in June. The average occupancy rate remains stable at 64.5%, indicating a well-managed market. The increase in prices can be attributed to a reduction in supply, as the number of accommodations has decreased by 2.5% compared to June 2025. This shift is largely due to stricter regulations imposed by the Tourism Ministry, which have pushed some small owners out of the market. These rules mandate specific safety and operating standards, including air conditioning and sufficient lighting, which may have contributed to the market's consolidation. The resilience of the Greek market is evident, as it stands in contrast to the trends in other European countries. For instance, Scandinavian and Northern European markets are experiencing higher demand due to heat waves, while Mediterranean countries like Spain and Croatia are seeing more moderate increases. This data highlights the dynamic nature of the short-term rental industry and the varying factors influencing demand and pricing across different regions. As the summer season progresses, it will be fascinating to observe how these trends evolve and whether the Greek market can maintain its competitive edge.
